Don’t kick the bucket: it’s got your unused cellphone minutes in it
Finishing today’s roundup with breaking news from the Wall Street Journal (link): the word bucket has become the business world’s favorite metaphor. A delightful front-page article describes how bucket...
View Article"Marketing Metaphoria"–the deep yearnings behind the products we buy
Father-and-son team Gerald and Lindsay Zaltman, authors of “Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers,” assert that beneath our purchasing decisions lie deep,...
View ArticleThe deep attraction of the locally-produced
While reading a review of Rob Walker’s “Buying In,” in today’s New York Times Book Review, I got to thinking about why I buy a certain type of beer. The review points out Walker’s description of the...
View Article"Blocking and tackling"–the mother of all sports metaphors
From Merriam-Webster’s Collegiate Dictionary: block verb – 1e: to interfere usually legitimately with (as an opponent) in various games or sports tackle verb – 2 a: to seize, take hold of, or grapple...
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